Luca Francesco Rea

Producer

With over 25 years of experience in visual communication, film direction, and creative leadership, my professional path is the result of a continuous interplay between art, technology, ethics, and participation. I consider myself a visual storyteller with an interdisciplinary vision. I studied communication sciences, visual design, digital marketing, film directing, screenwriting, and cinematography—developing a holistic approach to content creation that merges creative coherence, cultural awareness, and social impact. My interest in cinema and audiovisual production began in 2008 with early documentary-driven projects focused on marginalized realities and respectful community representation. Since then, I have worked across Europe, Latin America, Africa, and Asia, producing short films, animations, and immersive campaigns exploring themes such as equity, cultural memory, ecological resilience, and ancestral knowledge. Since 2015, I have been an active participant in the international Kino Kabaret movement, producing experimental works in multicultural environments. That same year, I co-founded and co-directed Partaking, an NGO focused on digital storytelling and social inclusion, active until 2022. I currently lead Real Dreaming Ltd, my London-based company specializing in strategic communication, marketing, and audiovisual production. In parallel, I serve as Head of Communications at the Cobra Collective, a UK-based social enterprise. This is, perhaps, the work I am most proud of—for the ethics behind it, its social impact, and the deep listening it requires. At Cobra, I lead global, multilingual projects for NGOs, universities, and institutions such as the United Nations and the UK government, with a focus on environmental advocacy, rights of nature, and participatory storytelling. My journey also includes a strong background as an art director, UX/UI designer, and PHP developer in the digital sector, having collaborated with agencies, brands, and international media such as Google and the Financial Times. I have led creative and multicultural teams, turning complex visions into engaging, emotionally resonant, and accessible experiences. I deeply believe that storytelling is a powerful tool for transformation. My practice does not aim to speak about, but to speak with. To build connections between aesthetics, listening, and shared responsibility. Because every story—when told with care—can change the world.

ADV, Art Direction, Cinematography, Creative Direction, Digital Communication & Marketing, Digital Development, DOP, Ethical Storytelling, Film Direction, Motion Graphics, Participatory Media, Photography, PHP Programming, UX/UI Design, Visual Storytelling, Web Experience