Bernice Cramer

Brainstormer, Business leader, Change agent, Designer, Idea generator, Life mentor, Marketer, Parent, Technologist

Senior device/technology marketing executive with an international track record of creating successful new products and providing focused leadership for growth at the intersection of marketing, strategy, and design. Background encompasses broad industry experience in both consumer and commercial technology, with an in-depth focus on consumer electronics devices and systems. Key areas of mastery include: • new product concepts and launch • innovation pipeline • end-user insight (qual/quant) • retail channel management and pricing • brand strategy and brand licensing • design management (ID, identity, graphics) • Apple ecosystem (iPhone, iPod, iPad) • Wireless products and technologies (mobile, RF, WiFi, networked systems) • corporate and marketing strategy • global experience (Asia, Europe) • change management and turnaround

Apple Computers and Products, Consumer Electronics, Consumer technology, Design - Product/Industrial & Strategy/Philosophy, executive and board member candidate, Innovation and Change, Marketing - connecting with consumers, Mobile phones, New Product Development, Private equity, tech company investment