Sasha Franger

Sasha Franger is a seasoned thought leadership and content strategist with a passion for creating impactful, engaging narratives. As Senior Director of Thought Leadership and Content at Northwestern Mutual, she drives strategic initiatives, including launching a branded podcast and optimizing content to enhance client engagement. With experience at Empower Retirement, Great West Financial, and Jackson National Life Distributors, Sasha has built and led high-performing content programs, established strategic partnerships, and positioned brands as industry leaders. She holds a Master’s in Political Science from Michigan State University and a Bachelor’s from Vanderbilt University. A recognized public speaker and storyteller, Sasha excels at making complex financial topics accessible and actionable.

Creativity and storytelling - whether it’s through podcasting, branding, or engaging ways to spread ideas at work, for myself, or my kids passions.