
About Charlie
I am a…
Business adviser, Business leader, Business mentor, Connector, Consultant, Entrepreneur, Sales specialist, Startup, Student
Bio
I am a senior sales leader with decades of international experience at technology / SaaS businesses, ranging from globally established market leaders to innovative startups and scale-ups, where I shape innovative go-to-market and sales visions that deliver strong, sustainable revenue growth, driving market penetration, customer acquisition and account growth.
This includes roles at Dell, Salesforce and DocuSign, where I built and led international teams that consistently outperformed ambitious targets for growth. More recently, I have supported scale-up businesses optimise their go-to-market strategy, build sales capability, win major new logos and achieve Series B fundraising. Currently, as Chief Revenue Officer for early-stage climate tech business, Thrust Carbon, I am fostering a strategic approach to revenue acceleration and predictability as a key driver for long-term business growth.
In parallel to my executive career, I am a trusted board member and advisor to startup, scaling and established enterprises, spanning private and charitable sectors. I collaborate with founders and CEOs to accelerate growth and scale in highly competitive markets across EMEA and APAC.
→ Commercial Excellence 📈
I pioneer revenue expansion strategies that deliver sustainable growth, leveraging precision forecasting, analytics and pricing optimisation to enhance sales performance, market penetration and partnership effectiveness. I balance new customer acquisition with long-term value creation through retention, expansion and upsell strategies.
→ Operational Excellence 📊
I design and implement scalable GTM plans, ensuring seamless alignment between sales, marketing and customer success. Optimising funnel efficiency, sales execution and deal acceleration, I drive enterprise growth, market leadership and predictable revenue streams.
→ Leadership & Coaching 🤝
I build and scale high-performing global sales organisations, with a proven track record of attracting, developing and retaining top-tier talent. I foster high-impact, customer-centric sales cultures as a mentor in elite sales frameworks (Holden, Sandler, Challenger, SPICED, MEDDPICC).