Raphael Picciarelli

Raphael Picciarelli is a creator, producer, culture-curator, and community-gatherer who’s energized by the possibility of personal transformation through art and community. He currently serves as the Managing Director of Strategy and Transformation for Williamstown Theatre Festival, spearheading the vision, strategy, and creative work for the next generation of the venerable cultural institution. Raphael’s career began in Film and Theatre production where he was a trusted collaborator alongside a slew of prolific Producers and creative teams from development to production. He then brought his storytelling expertise to consulting, where he guided leaders and companies in the space between business rigor and courageous creativity. He’s worked with the likes of Deepak Chopra, Howard Schultz, and Sherrilyn Ifill to transform their respective organizations, and with companies such as Expedia, NY Botanical Garden, and Consensys, to shape the experience, identity, and culture of their brands. He also has always maintained a creative practice, serving as the Artistic Director of a nonprofit theatre company in NYC for a decade where he developed original work by some of the most exciting young talent working in the theater today, while creating multiple projects for both film and television himself with his creative partners. Raphael holds a Bachelor of Fine Arts from NYU’s Tisch School of the Arts.

Food, martinis, art making, storytelling

Transformation happens at the intersection of experience, storytelling and community.

Baking a Cheesecake