BRIDGET DEACON

Business leader, Concerned citizen, Parent

Bridget is a passionate believer in the power of storytelling to drive social change. It is this passion that led her to join Shujaaz Inc in Kenya in 2010, leading the creative team of their multi-media youth platform Shujaaz. Bridget oversaw the design of multiple behaviour change campaigns, reaching over 7.5m young people & winning two International Emmy awards. Since 2018. Bridget has been leading a team of creatives, strategists and researchers and partnering with foundations, bi-laterals and commercial organisations to co-create barrier-breaking solutions to some of the globes most intractable challenges, most recently creating a national media campaign to change the story about gender equality for a generation. Before moving to Kenya, Bridget worked at the BBC in London, making youth television drama.

The superpower of story for social change

People retain only 5% to 10% of information that consists solely of statistics. However, they remember between 65% and 70% when it's a story.

behaviour change communication, human centred design, leadership, media, SBCC, storytelling, strategy

Quoting Richard Curtis films