Fatma Rabea

I am a second-year student at WE School for Applied Technology, specializing in mobile systems, embedded systems, and app design. My passion lies in empowering local brands through technology. Currently, I am working on 'Selendora,' a platform aimed at supporting local brands in Egypt by connecting them with customers seamlessly while providing high-quality and fast services

I'm passionate about using technology to drive change, empowering local businesses, and helping them reach their full potential. In addition, I have a deep love for public speaking, storytelling, and creating impactful presentations that inspire and connect with others."

the Future of Local Businesses in a Digital World "كيف يمكن للابتكار الرقمي أن يغيّر طريقة نمو العلامات التجارية المحلية في المستقبل؟

"My TED story began with a passion for technology and a desire to make a difference in my community. Growing up, I was always fascinated by how innovation could solve real-world problems. This led me to start working on projects like 'Selendora,' where I help local Egyptian brands thrive by connecting them with customers and providing them with the tools to grow. My journey is also fueled by my love for public speaking and storytelling, which allows me to share ideas and inspire others to think differently. TED has given me the platform to amplify my voice and spread ideas that can bring positive change to the world."

People don't know I'm good at making complex technical concepts easy to understand. I have a knack for simplifying challenging ideas, whether in technology, business, or even personal development, and presenting them in a way that resonates with others.