Alexandre San Galo

Alexandre San Galo

CEO at SimFazemos

TED Attendee
Salvador, Ba, Brazil
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About Alexandre

I am a…

Brainstormer, Business leader, Entrepreneur, Idea generator, Life mentor, Parent, Photographer, Project manager, Sales specialist, Student

Bio

in 1980, I had my first contact with a computer. It was a Sinclair ZX80. A very small and simple computer with only 2kb of memory, but an impressive piece of engineering in those years. I became passionate about what I could do with that. That device opened my eyes for endless possibilities for improving our work and private life. Since then, I use technology to achieve my goals and help my teammates to achieve theirs. I have a natural gift to understand and manage the digital world and understand their trends, so I chose to study other areas of knowledge as business administration and marketing. Now, I have all the elements to evaluate projects, on- and off-line. I started my first job at PriceWaterHouseCoopers where I worked for 3 years, after that, I started my own business, developing and selling computer programs for mid-sized companies. That way, I got enough money to start, in 1991 a desktop publishing service. There were no available courses in my town to start this kind of job, so I had to study and create my own methods. I became one of the precursors in this kind of service, and as a consequence, I funded a printing company that reached 45 employees in less than 10 years. After 11 years running that business, I decided to accept an invitation to work for Ivete Sangalo, one of the main, if not the most, important singer in Brazil, so I had to left my own company. Since then, after 7 years I was responsible to create and structure their sponsorship projects and sell them to the market. In the last 4 years I created and coordinated the marketing department, the commercial area, and started her brand licensing department. During that period I strongly increased the financial results and the number of brands the company was related with. In 2010, Ivete Sangalo performed at Madison Square Garden. For that event, I achieved one of the biggest sponsorship projects already sold in Brazil. While working with entertainment, I developed skills to understand the strategy of each brand adapting the offers in order to conciliate the artistic possibilities with the marketing opportunities, promotions and content delivery through all the contemporary platforms. Simultaneously, I was in charge of the evaluation of a huge number of projects offered to us, and some others created by our own team.

I'm passionate about

Music, technology and design. I love create and execute ideas.

An idea worth spreading

Let's play music!

Areas of expertise

Enterpreneurship, Marekting, Music, Tech Innovation

Things you might not know

Programming, desktop publishing, video editing, cooking and teaching.