Adam Dornbusch

Business leader, Entrepreneur, Marketer

Adam Dornbusch is the founder and CEO of EnTribe, a UGC platform that helps brands and agencies find real advocates, collect authentic content, and manage rights clearance at scale without the chaos. With 20+ years in digital media, Adam has built creator communities and content programs for GoPro, Tribeca Film, Starz/Encore, and others. When he couldn't find a platform that actually solved the creator CRM problem, connecting content, rights, and relationships in one place, he built it. EnTribe now powers UGC programs for brands like Coca-Cola, Hershey's, Nissan, Kia, and Riot Games, helping them turn everyday creators into a scalable content engine.

Building the infrastructure that lets real people tell brand stories — and proving that authentic content isn't just a nice-to-have, it's the highest-performing asset in a marketer's toolkit.

Authentic beats polished. The best brand content already exists — your customers are making it. You just need the infrastructure to find it, clear it, and use it at scale.