About Gabriel
I am a…
Designer, Event planner, Marketer, Producer, Project manager
Bio
I’m a multidisciplinary art director and brand experience designer. I love connecting ideas, brands, and people in a creative, authentic, and intentional way. Since I was a kid, I’ve always been curious and enjoyed inventing stories. Today, I use that to spark conversations, build connections, and evoke emotions through purposeful work.
I work in many areas: from graphic design to video, from event spreadsheets to digital content. I’m always looking to turn ideas into experiences that make sense. I collaborate with diverse teams, learning from different perspectives to create more creative and complete solutions.
I have experience in editorial design, visual identity, and strategic branding. I create layouts for catalogs, magazines, and educational materials, as well as developing consistent visual identities for digital, print, packaging, and events.
My approach combines art direction and strategy to create strong visual concepts for campaigns and products. I work with photography, illustration, typography, video, and animation to deliver rich, purpose-driven brand communication. I also help develop design systems, define tone of voice, and craft storytelling to integrate design, marketing, and product teams, strengthening the brand consistently.
I'm passionate about
life
Areas of expertise
Brand experience, Design, Digital content, Events, Marketing, Photography, Real time content
The TED story
TEDx has always been around. For years, I turned to the talks for inspiration and walked away from each one with a new – actually, several – ideas bubbling in my head. I watched the speakers with admiration, hoping that one day I could do something as amazing as they did. Deep down, I also dreamed of the possibility of stepping onto that stage and sharing my own idea.
What I didn’t expect was that one day, I would be part of making this event happen behind the scenes. In 2024, I joined the volunteer team at TEDxBlumenau, specifically in the Brand Experience team. Since then, it has been a unique and special journey, working alongside an amazing team – people who make every challenge worth it.
Being part of this project goes far beyond what I imagined. It’s not just about making an event happen; it’s about creating moments that impact lives – including mine. I can't wait for everything that's still to come!
Things you might not know
Video editing, content creation, and communication planning. I enjoy building narratives that follow the product's journey, from conception to the end consumer's experience. I also love learning how to create motion graphics.
