Cezar Sigmirean

Business adviser, Consultant, Educator/Teacher, Explorer, Idea generator, Marketer, Parent, Project manager, Social entrepreneur, Startup, Writer/Editor

Over 100 branding projects advised in the last 15 years, as a brand architect. Author of the book "La început a fost cuvântul", a history of the advertising industry in Romania. Currently I work as brand advisor and brand strategist for multiple companies and I am the Vice-Dean of the Faculty of Science and Letters at UMFST Târgu-Mureș, teaching on #hottopics like #branding, #advertising, #communication #copywriting #PR @Communication and Public Relations & Communication and New Media study programmes. Founder of Dimeon Magazine, NextGenCommunication Conferences and the career guidance program ”All clear about my future career”. My entire activity is influenced by George Lois' advice: ”If you'll do it right, you and it will live forever".

I am passionate about two big topics: branding and advertising. And my career is a proof of this passion. I am the author of the first history of advertising in Romania, I ran an advertising agency for 6 years, as a creative director. And in recent years, I have reoriented my resources to contribute to a curricular reform in university education, from the position of vice-dean of the faculty.

My entire activity is influenced by George Lois' advice: ””If you do it right, it, and you, will live forever”".

It's very simple: being passionate about the advertising industry, a role model for me has always been George Lois. My life motto that influences both my personal life and professional activity is taken precisely from a speech by George Lois in TedTalks: ”If you do it right, it, and you, will live forever” (https://www.youtube.com/watch?v=fzHIZOnCQLc&t=682s)

Raising the child:) Being known as a creative, a workaholic, no one guaranteed that I would become a dedicated parent to my child. But I did it! And my little girl has radically changed my perception of life, being almost constantly my number 1 priority.