John Isabedra

Since 2013, I've been immersed in the world of social media, showcasing proficiency in graphic design, community and channel management, research, social analytics, influencer marketing, paid ads, social listening, and content creation. My expertise extends to photography and videography, complemented by a versatile background in marketing, events management, and communications across diverse sectors—education, agriculture, NGOs, private businesses, tech, and the music industry. With a Bachelor's degree in Agricultural Biotechnology, I co-founded UP Grains during my university years, earning recognition as one of the Ten Outstanding Youth Organizations in the Philippines in 2018. Currently serving as a Senior Marketing Executive at the Berlin School of Business and Innovation since November 2022, I drive campaigns, ensure revenue targets and program enrollment goals are met, and lead various marketing initiatives. My role involves creating and delivering campaign assets, monitoring reports on PowerBI, leading weekly marketing meetings, communicating plans to the design and copywriting team, and managing offline artworks. Additionally, I contribute to lead nurturing campaigns, assist in new product development, and coordinate monthly webinars. My responsibilities also include market identification and strategic outreach planning.