Jane Clarke

Brainstormer, Buddhist, Business leader, Change agent, Environmentalist, Global soul, Idea generator, Marketer, Parent, World traveler

Jane Clarke Managing Director, Coalition for Innovative Media Measurement Jane is the first Managing Director for the start-up association formed by over 15 major media buyers and sellers and major advertiers. The goal of CIMM is to advance the state of audience measurement to better address media fragmentation brought about by changing technology and consumer's use of media. CIMM's first two initiatives are to make set top box data usable by the industry and to design better cross-platform measurement. Most recently, Jane Clarke was Vice President of Insights & Innovation for TimeWarner Global Media Group, where she oversaw the synthesis of industry, company, media and consumer intelligence at all stages in the development of customized, cross-divisional marketing programs for TimeWarner’s largest advertising partners. She was also responsible for developing primary research initiatives to measure the success of cross-platform programs and chaired the cross-divisional Time Warner Research Council. Jane has over 30 years experience in the collection and interpretation of relevant and actionable knowledge of consumers and markets to support strategic and tactical business decisions in major global media and entertainment companies. She has held senior research positions at Warner Music Group, Book-of-the-Month Club (now Bookspan), Time Inc, Time Teletext, Children’s TV Workshop (now Sesame Workshop) and National Geographic Society. She has an undergraduate degree in Psychology from American University, and a Masters in Communications Research from George Washington University. She has been a board member of the Advertising Research Foundation and co-chair of their new 360 Media & Marketing Super-Council.

Vegetarianism, travel, gardening, outdoors, sustainable living, books, meditation, media and media measurement

Vegetarianism

Audience Research, Media and Entertainment

ice skating, skiing, sailing, vegetarian cooking