Jim Cridlin

Athlete, Gay, Marketer

Jim leads the digital strategy practice for Mindshare’s Chicago office working to drive digital innovation across a wide range of clients including Kimberly-Clark, Tim Horton’s, and Dyson. He has over 15 years of marketing experience holding marketing roles at both clients (Kraft, Pepsi) and agencies. He has extensive experience in digital, brand marketing, and shopper marketing across CPG and technology verticals. Prior to Mindshare Jim led the digital and social teams at Razorfish for Motorola and Kraft while also serving as a director of digital strategy. Before Razorfish, he led the Intel and Mars Pet Food shopper marketing teams at Catapult Marketing in Los Angeles. He holds his MBA from Northwestern University¹s Kellogg School of Management . He lives in Chicago, is an active runner, and enjoys the outdoors

Coffee, Travel, and Politics/Current Affairs

Advertising (Strategy), Digital & Social Media / Marketing, Digital Strategy

I'm a newbie and last minute addition. I'm figuring this thing out as I go along, like changing the engines on an airplane mid-flight. Go easy on me.

Finding the shortest distance between two points