Carla Echevarria-Scott

Carla Echevarria-Scott

VP - Head of Creative and Design at MakerBot Industries

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About Carla

I am a…

Business leader, Designer, Educator/Teacher, Parent, Potential employer, Technologist, Writer/Editor

Bio

I'm an award-winning creative director with a design background, and a decade of experience in digital product development and advertising. I lead the creative team at MakerBot, overseeing brand identity, web and digital properties, online and print advertising, social media, events, promotions, packaging design, print collateral, and third-party retail. Before joining MakerBot, I led creative teams at the Facebook Creative Shop, Google Creative Lab, and R/GA. And I'm a teacher. I'm on the faculty of the undergraduate Graphic Design and Advertising department of the School of Visual Arts. I teach honors classes in digital media design, to third- and fourth-year students. My work has won awards at the Cannes Lions, One Show, D&AD, Art Director's Club, and the Webbys, and has been published in the AIGA Design 365, Creativity Review, Creativity Magazine, and Communication Arts. I've spoken at various industry events, including SXSW Interactive, AIGA events, and the FindSpark Creative Conference. I serve on the board of directors for the New York chapter of the AIGA.

I'm passionate about

3D printing and its possibilities, especially in education, medical and surgical applications, low-income housing, technology innovations in the 3rd world, and space exploration.

An idea worth spreading

A team of surgeons and scientists at the Feinstein Institute of Medical Research, the research branch of the North Shore-LIJ Health System, has grown cartilage on a 3D printed scaffolding, pointing the way to custom repairs for damaged and diseased tracheas, or windpipes. The cells grow on a scaffolding created from ordinary MakerBot PLA Filament on a MakerBot Replicator 2X Experimental 3D Printer. “3D printing and tissue engineering have the potential to replace lots of different parts of the human body,” says Dr. Lee Smith, a pediatric otolargyngologist who participated in the research. “The potential for creating replacement parts is almost limitless.” https://vimeo.com/117844256

Areas of expertise

Disaster Managment, Emerging Markets Strategy, Graphic Design, Software Design & Architecture, UI and UX Design

Things you might not know

Dead languages.