Matilda Ruffle

Matilda Ruffle

Strategist at Naked Communications

TED Attendee
Tokyo, Japan
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About Matilda

I am a…

Agnostic, Brainstormer, Change agent, Connector, Explorer, Foodie, Idea generator, Marketer, World traveler

Bio

Born in Tokyo to a Japanese mother and English father, I have lived in Taiwan, H.K., and Scotland. My Japanese mother lives in a Scottish castle near St. Andrews (www.dairsiecastle.com), my English father lives in Shanghai but spends a lot of his time tending to his vineyard in Shandong (www.treatyport.com). I have recently graduated from Brasenose College, Oxford university, and am currently working for Naked Communications in Tokyo.

I'm passionate about

Behavioural Economics, Sustainable Capitalism, and anything new, exciting, and really unusual.

An idea worth spreading

www.ifwerantheworld.com

Areas of expertise

Advertising and Strategic Communications

The TED story

I've been a follower of the TED movement since being introduced to it by a family friend and TEDster Cindy Gallop. My father went to the last TED in India. He enjoyed it so much that he offered to take me to the Oxford one. How could I refuse?

Things you might not know

tying a cherry into a knot with my tongue. (It's actually quite easy, it's just that not many people have tried it.)