Suchi Reddy

Suchi Reddy

Founder & Principal at Reddymade

TED Attendee
NEW YORK, New York, United States
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About Suchi

I am a…

Architect, Artist

Bio

A leader in today’s global design culture, Reddymade Architecture and Design was founded by Suchi Reddy in 2002. Based in New York, the firm's practice spans the fields of architecture, design, and public art. The guiding principle of the firm is "form follows feeling," a design ethos informed by neuroaesthetics, the study of how the brain responds to the design of our surroundings. The strong belief that good design, calibrated carefully to the human, positively influences wellbeing, creativity, and productivity informs all projects from conception to details. Suchi Reddy brings extensive experience in large-scale cultural, educational, healthcare, retail, commercial, and residential projects to the award-winning practice. Reddy was appointed the Plym Distinguished Professor at the University of Illinois School of Architecture, Champaign-Urbana for the Fall 2019 semester, where her work focused on contemporary architectural experience through the lens of neuroaesthetics, neurophenomenology, and sensory design. Reddy has presented and lectured on the firm's work at numerous venues including The Salk Institute for the Academy of Neuroscience for Architecture's annual conference, the University of Illinois, and the University of Wisconsin. She sits on the board of the Design Trust for Public Space, Storefront for Art and Architecture, and Madame Architect; and she is a member of the Dean's Board of Advisors at Detroit Mercy School of Architecture.

I'm passionate about

Working to explore the power of art and architecture to evoke emotion and amplify agency and equity

An idea worth spreading

Form follows feeling, space and design can affect us profoundly

Things you might not know

and love to do nothing.