Shimauli Dave

Blogger, Brainstormer, Entrepreneur, Foodie, Marketer, Photographer, Promoter, Single, Startup, World traveler

Currently working on my new venture, buzallong, India's first word of mouth marketing company. buzallong, brings brands who believe in using the power of WOM for their products closer to consumers who create buzz amongst their network of family, friends, colleagues and acquaintances. buzallong website will be up and running December 2009. If you believe in WOM marketing, do get in touch with me India Art Summit 2008, produced by Hanmer MS&L July - August 2008 Consultant, Marketing Communications (Freelance 6 week project) • Handled the Marketing Communications Plan for India’s first Modern & Contemporary Art Fair: 34 galleries participating from across India & UK, works of over 200 artists, over 400 artworks, India Art Summit was held at pragati maidan, New Delhi from 22nd-24th Aug ’08 • Responsible for driving Marketing Communications activities • Committed to keeping the sponsor relationships going • Worked with the PR team & helped in successful event coordination SEWA TRADE FACILITATION CENTRE (SEWA : Self Employed Women’s Association) July '07-Feb '08 Head: Business & Marketing • Responsible for brand building & awareness • Instrumental in the planning process for Hansiba stores across India (Shop in Shops, stand alone stores etc) • Interacting with all departments (supply chain, design, production, district etc) to ensure smooth flow of products from warehouse to Stores in Delhi & Ahmedabad • Committed to increase jobs and promote the traditional skills among the artisan women in Gujarat, thereby giving them an identity of their own VF ARVIND BRANDS Pvt. Ltd., Bangalore, India February 2005-June 2007 Marketing Manager, Nautica January 2006-June 2007 • Launched the leading international apparel brand Nautica in India- Delhi, Bangalore, Chandigarh, Chennai, Pune & Mumbai • Responsible for the brand and marketing communication for Nautica in India • Developed a media plan which includes advertising etc., Public Relations, customer loyalty program, research briefs and other similar activities • Interacted with various external agencies (Media Buying, Public Relations and Advertising) to coordinate activities successfully Assistant Manager, Corporate Communications February-December 2005 • Organized PR activities, promotions, events by working closely with business heads of 8 brands in the Arvind portfolio including, premium brands like Lee, Arrow, Wrangler and mass market brands like Flying Machine and Excalibur • Ideation and implementation across brands with a focus on Lee and international brands being launched for generating buzz in the media & consumers • Internal and external long term planning for corporate communications, i.e., events, promotions, PR for brands in the Arvind portfolio for the different seasons PERFECT RELATIONS, New Delhi, India January-April 2003 Executive, Strategic Initiatives • Provided non-media initiatives for clients in 14 offices in India • Jointly worked with the Manager to write non-media plans which included ideation, implementation, providing costs & working out logistics for all ideas suggested to clients • Coordinated with third party vendors for theme events, client and product specific campaigns, roadshows, BTL advertising, direct marketing, promotions

marketing, photography, writing, creativity, networking

events planning/marketing, Marketing + Communications, PR & Communications, psychology