Eddie Lau

Artist, Designer, Educator/Teacher

Currently the programme leader of the Higher Diploma in Visual Communication; previously Higher Diploma in Advertising Design, served as Director of the Centre for Communication Design in the Hong Kong Design Institute. Eddie specialises in advertising creative, graphic design, illustration and cultural and creative product development. Served as mentor and judge for international advertising competitions (Oneshow Youth Creative Workshop, Young Ones, ADC Portfolios). Awards attained from coaching including ONESHOW (1 Best of show, 4 Silvers, 1 Bronze, 1 Best Execution Award); D&AD (1 Bronze); 1 Kam Fan Award and HK4As Student Award (1 Silver, 3 Bronze, 6 Merits). In 2005, Eddie published a cross-media graphic novel "CHAOS (1秒失落2空間)" and won a bronze in the book design and merit in character design categories in the competition held by the Hong Kong Designers Association. The project created 112 characters and range of spin-offs including commemorative MTR tickets and merchandises. Eddie held art columns in media such as "Milk" magazine, Metro Daily, Sing Tao Daily, and Now.com to share his comic arts.

I’m passionate about the transformative power of art and culture, the urgency of sustainability, and the pursuit of well-being for people and the planet. Balancing progress with nature, fostering kindness, and striving for harmony between humanity and the environment drive my work. My vision is a world where creativity and compassion fuel innovation, ensuring development uplifts both society and the Earth.

I believe Creativity is not just a skill; it’s a belief. With the right creative intention, anyone can be a creator. While advertising creative thrives on the principle of "selling with a twist," where the unexpected meets the familiar. Our mindset shapes our reality, and determination is the foundation of our creative strength. Embracing the idea that "you must have conditions to do what you love" empowers us to transform passion into profession. In the world of creativity, there are no absolute answers. The process requires boldness and deliberation, as well as a willingness to connect seemingly distant ideas. Insight begins with honesty—acknowledging the desires of ourselves and others. By communicating in relatable terms, we bridge the gap between ideas and audiences, creating a space for engagement and understanding. Success in creative is built on the mastery of small tasks and the ability to adapt to bigger change. A productive mindset eliminates negativity and embraces risk, allowing us to pitch innovative ideas with a touch of magic. After all, our journey in creativity is about guiding the narratives of our lives, where each moment is a chance to shine as the director of our own story.

Creative strategy, cultural and creative product development, graphic design, illustration, mascot and character art

I nominated design student speakers TEDxHKDI talk 2024 and served as committee member, am also a fan of TED talks.

Planting, Teppanyaki