Luis Gallardo

Business leader, Change agent, Entrepreneur, Explorer, Global soul, Idea generator

Luis Gallardo is the Managing Director of Global Brand & Marketing at Deloitte. In this role, Luis provides leadership to Deloitte’s member firm network (more than 3,000 Marketing and Communications professionals) in the areas of strategic brand management, brand engagement, brand expression, communications, business development and reputation management. Over the years, Luis has been instrumental in attaining for Deloitte the marketplace recognition it deserves. Most recently, Deloitte became the #1 professional services practice globally in FY2010, increasing its number of employees from 100,000 to 175,000, and expanding its USD$27 billion revenue across 150 countries. Today, the Deloitte brand is one of the most admired brands within the professional services industry, and is consistently featured as a top employer of choice around the world. Luis first joined Deloitte Spain in 2001 right before Enron’s collapse and the entire professional services industry went through a transformation, leading the communications, knowledge management, reputation and brand capabilities of the Spanish firm. In 2004, Luis was appointed by the Global CEO as the Global Communications Director in New York. He later transitioned to his current role in 2007 as the Managing Director of Global Brand & Marketing after Brand was identified as a strategic priority for the business. Prior to joining Deloitte, Luis was the founder and CEO of Deep Grupo de Comunicación, a strategic agency specializing in Brand, Marketing, and Communications Management for multiple clients based primarily in Europe and the United States. Luis also has experience leading market research agencies as the Executive Director of media planning and research group AccesoGroup, and as Chief Marketing Officer of several high growth organizations. In addition to his responsibilities at Deloitte, Luis collaborates and teaches Reputation and Brand Management at IMD, IESE, ESADE, IE, and EOI. He is also frequently called on as a keynote speaker at numerous events around the world to discuss topics related to branding and how Think Holistic, Act Personal is the key to helping businesses succeed in today’s global economy. Luis earned a MBA from IMD in Switzerland, and a MA in International Relations from Lancaster University in the UK. Luis also received undergraduate degrees in Political Science and International Relations, and International Marketing and Foreign Trade from Universidad Complutense in Spain and Newcastle University in the UK.

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Global Brand Management, International Relations, Reputation Management