melanie cook

melanie cook

Strategy Lead at SapientNitro

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About melanie

I am a…

Blogger, Brainstormer, Change agent, Connector, Idea generator, Marketer, Writer/Editor

Bio

Melanie Cook is a Systems Scientist who has spent 20 years talking about the ecosystem of shared experiences between individuals, communities and businesses. There is great opportunity in leveraging technology, to imagine and create experiences that we can all partake in. She believes that these experiences are the thing that binds our human system towards progress or disaster. Melanie has been called a ‘modern genius’ in Campaign Asia Magazine. At Adtech Asean 2014, tweets about her talk said "I was hanging on your every word". Chosen by Andy Greenaway, Chief Creative Officer for SapientNitro APAC, as the person you want on your side ‘If your back's against the wall and you're gonna get shot, you might as well die laughing.’ Passionate about how people connect, she believes that better understanding of each other, will lead to a better world for everyone.

I'm passionate about

Bringing hope and making the world a happier place through individuals, leaders, communities and business.

An idea worth spreading

Workplace politics doesn't incentivize people to express how they feel, resulting in leaders being surprised by those "What the beeeep?" moments. This session is based on findings from a survey by The Economist Intelligence Unit and me, of 500 senior corporate followers in Asia Pacific. Focusing on the moments when followers baffle low EQ (Emotional Intelligence) leaders, the session will reveal the emotional impact leaders have on followers, and how to deal with them.

Areas of expertise

Communications, Connecting, Leadership

The TED story

I've always been fascinated by what our world will look like and what people believe needs to be done to make it an ever better place. TED is my tribe. The tribe of people who think, care and evolve this future-proofing thinking.

Things you might not know

Leadership theory and Systems Science