Chris Schaumann

Highly passionate, entrepreneurial professional with expertise and experience in building internet professional services companies, business development with MNCs, digital media sales as well as building organizational capabilities to shift the marketing mix towards digital. Over 14 years experience in integrated internet marketing, website development, online media and digital advertising solutions & global campaign management across 3 continents (Europe, America & Asia). Exceptional communications, training, presentation and customer relations skills, demonstrating unique talent for managing people and resolving problems. Handling multiple projects and managing most facets of the business, by delivering unwavering performance under pressure, and responding well to challenging circumstances. Proven ability to learn fast, adapting easily to new environments. Innovative creative thinker with ability to drive new ideas from strategies into closures. Specialties digital marketing, social media, earned media, social marketing, online advertising, digital media sales, digital online media strategy, integrated marketing, negotiation, international experience, presentation, conference speaking, award judging, search engine marketing, display advertising, media buying, atl, btl, ttl, training, workshops

Future, Innovation, Internet, Technology, Philosophy, Psychology

Advertising v3.0: The disparity between consumer media consumption habits and advertising spend offers smart marketers competitive advantages, if they assimilate fast. Utilizing real-time consumer insights, latest technologies and new engagement techniques, while measuring authoritative positive buzz, participation and analyzing conversions they can truly engage in very targeted and meaningful ways delivering exceptional RoI. Looking at the media landscape in the past decades it becomes evident, that advertising has evolved into an era before and after the rise of the Internet. Hence, I would position the time before the internet as Advertising 1.0 and the time after as 2.0. With the rise of the Web 3.0 online advertising has and needs to further evolve into a 3rd version or phase. More here: http://advertising3.wordpress.com/about/