Sheryl Goldstein

Sheryl Goldstein

Senior Category Sales Director at Yahoo, Inc.

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About Sheryl

I am a…

Business leader, Change agent, Idea generator, Life mentor, Sales specialist

Bio

Seasoned Internet sales and marketing veteran currently working at Yahoo, running the Retail practice for the East. Previous experience includes various management roles at AOL, SVP Sales at About.com, CRO for start-up House Party and digital strategy roles with Luminant and the Sterling Group. In addition to several decades in the digital realm, I started my career at NBC-TV as a research analyst. In addition to media sales and marketing positions, I have been very involved in the industry through various organizations - AWNY (Advertising Women of NY), WICI (Women in Communications, Inc.), NY Ad Club, IAB (Interactive Advertising Bureau) and I am an IRTS Fellow winner (International Radio and TV Society).

I'm passionate about

I love playing tennis and went to Indian Wells for a national championship. I am a dog freak and have two Havanese. I am passionate about thinking differently which is why I love the TED Talks.

An idea worth spreading

Random acts of kindness really works and assume positive intent. Two things I strive to do daily and it makes a difference in my dealings with others.

Areas of expertise

Career Coach and Career Coaching, digital marketing, digital media, Event organizing, integrated marketing, Leading a Team for Excellence, Managing and developing people, Mentoring, Relationship / Team building, sales leadership

The TED story

If I were to do a TED story the topic would be "The changing dynamic of digital media". It is a complex and rapidly changing landscape due to new tech, tools and changing consumer behavior. As for TED and Me - I watch TED Talks on my way home every night. I am HOOKED!

Things you might not know

reading people - I can usually figure people's stories out quickly. I am also good at telling stories and creating my own future - also really good at matching people to people and people to jobs