Roozbeh Sedighi Tonekaboni

Business adviser, Consultant

I am a marketing and strategy consultant passionate about helping businesses find clarity, direction, and sustainable growth. As the founder of RoadMap 101, a strategy-driven consulting firm, I specialize in business strategy, marketing strategy, brand positioning, product strategy, and digital marketing. My focus is on empowering small and medium-sized businesses to navigate complexities, optimize their business models, and achieve long-term success—without the need for extensive resources or a large marketing budget. With experience across multiple industries, including construction, healthcare, fitness, real estate, and retail, I thrive on solving complex business challenges and crafting strategies that drive real impact. My approach is deeply influenced by the Mamba Mentality, constantly striving for excellence, efficiency, and continuous improvement. I believe in the power of ideas, strategy, and human connection to shape industries, businesses, and communities. Through my work, I aim to challenge conventional thinking, disrupt stagnation, and inspire businesses to push beyond their limits.

Learning and improving continuously—always striving for the best

“Strategy isn’t a luxury—it’s a necessity. Small businesses can win big when they think smart.” Too often, businesses rely on trends rather than strategy. I believe that clarity, focus, and a strategic roadmap can level the playing field, allowing even the smallest brands to challenge industry giants. Strategy is about efficiency, adaptability, and sustainable impact, not just grand visions.

My TED journey began with Reza Ghiabi, the visionary behind TEDxTehran and one of the most influential thought leaders I’ve had the privilege of following. Through his work, I was introduced to the world of TED—an ecosystem of ideas, inspiration, and limitless possibilities. The more I explored, the more I realized how powerful TED’s platform is in shaping perspectives, igniting change, and connecting great minds. The real turning point came when Tadeh Alexani, a great friend, opened the doors for me to join the TEDxTehran team. That opportunity was more than just an entry into a prestigious community—it was a gateway to collaborating with some of the most elite thinkers, doers, and change-makers. Being part of this network allowed me to immerse myself in a space where ideas flourish, boundaries are challenged, and impactful conversations shape the future. TED became more than just a platform I admired—it became a philosophy I embraced. Today, as a strategist and consultant, I carry the spirit of TED with me: spreading ideas that empower businesses, challenge the status quo, and create lasting impact.

Freestyling hip-hop lyrics for fun :))