Joe Pine

Business adviser, Christian, Connector, Explorer, Idea generator, Parent, Performer, Writer/Editor

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He co-founded of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: What Consumers Really Want (Harvard Business Press, 2007), which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book, named one of the top ten business books of the year by Amazon.com and featured in a cover story in TIME Magazine on “10 Ideas that are changing the world”, provides a way of thinking about authenticity in business plus a set of tools and techniques for rendering authenticity in any company. It follows the best-selling The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999), which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. Published in twelve languages and named one of the 100 best business books of all time by 800ceoread, The Experience Economy shows how businesses should embrace theatre as an operating model to stage unique experiences. They also co-edited Markets of One: Creating Customer-Unique Value through Mass Customization (Harvard Business School Press, 2000). Mr. Pine also wrote the award-winning book Mass Customization: The New Frontier in Business Competition (Harvard Business School Press, 1993), as well as numerous articles for the Harvard Business Review, The Wall Street Journal, Chief Executive, Worldlink, Health Forum Journal, and CIO, among others. Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM and is now a Visiting Scholar with the MIT Design Lab and a Senior Fellow with the Design Futures Council.

authenticity, Digital Technology, Mass Customization, The Experience Economy