Mário Silva

Buddhist, Business leader, Concerned citizen, Designer, Entrepreneur, Environmentalist, Explorer, Idea generator, Inventor, Potential employer

For something completely new, and after 10 years developing and managing new business technologies in Sonae Group and leading branding and communication strategies at McCann Erickson, Mário embarked on a journey to “make people love their waste” and founded OON Recycling Solutions. Mário was born in Lisbon 34 years ago and has always searched for the new. He deeply tries to never walk the same path twice, which, sometimes, he does. After having studied software programming, arts and business management, he also went to Barcelona for an International MBA. Convinced that we live in the most intense, exciting and dangerous age of all times, and with the deep conviction that social change must happen in a holistic and integrated way, Mário is passionate about how to balance the equation of sustainability and he is focused on creating new paths that will change the paradigm of how we manage our resources.

making people love their waste

Love your waste and you will help to balance the equation of sustainability. We live in a moment where we need 1.3 planets of resources to fuel our 1 planet of consumption. This means we are borrowing resources from the future, resources that immediate future generations will miss and need. This also means we have too many people wasting too much. And we all do it because disposing is easy and we were never motivated to save and to use what we think should be discarded. All will be different and our environmental equation will be balanced, if we all see the beautiful and useful side of the waste we produce. If we “fall in love” by our own waste, we wouldn’t waste it...

Business Strategy, Cats, Curiosity, Inventing/Idea Creation, Marketing, prototyping, Recycling