Peter Goldie

Peter Goldie

Partner at Category Design Co.

TED Attendee
San Francisco, California, United States
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About Peter

I am a…

Business adviser, Business leader, Entrepreneur, Foodie, Investor, Marketer, Parent, Photographer, Startup, World traveler

Bio

Peter has a knack for creating & launching market dominating products. He is now a player-turned-coach and his firm helps companies with the emerging discipline of category design - defining a new category that customers and analysts will understand and you can dominate as the category king. Peter is an angel investor and advisor on business, strategy, product and marketing. He has held a number of operational roles including: • CMO at Leanplum, the leading mobile marketing platform. • GM & SVP at Fluid, a top digital ecommerce agency where he launched a saas marketing platform. • GM & VP at Macromedia, where he helped propel Flash to become the most distributed software on the planet. • GM at Alias/Wavefront (acquired by Autodesk), where he launched the world's leading 3D animation product, Maya, which received an Oscar for scientific and technical achievement. Peter's marketing expertise was honed during his time in Brand Management at Procter & Gamble, building revenue and share on world-class brands such as Ivory, Crisco, and Pringles. His entrepreneurial spirit is seen through the startups he has co-founded, including Explory - a mobile app for creating rich, compelling stories. When taking a break from business, he's probably with his boys on a Scouting activity, road running (barefoot), or trying to elevate a recipe to achieve "world's best" status. Peter holds a B.Comm from Queen's University, Kingston, Ontario, Canada.

Areas of expertise

Category Design, Marketing + Communications, Mobile, Product management, Social Commerce, software, startups, Strategy Development, technology