Tricia Singer

Athlete, Brainstormer, Christian, Consultant, Event planner, Foodie, Marketer, Social entrepreneur, World traveler, Writer/Editor

Tricia Singer is the Brand and Engagement Manager for Shell Oil Company. In this role, she drives brand strategies and initiatives to help create a dialogue with key stakeholder groups around the energy future through advertising and stakeholder engagement events. Tricia has worked for Shell for 14 years, most recently in Shell Lubricants where she has led all internal and external communications efforts, including media relations, marketing communications, crisis management, issues management and employee communications for the business. In this role she developed several award winning programs for integrated communications, and she was instrumental in initiating and driving public relations as an integral part of the Lubricants marketing mix. Prior to her role in Lubricants she was the Marketing Communications Manager for Shell Chemicals where she developed brand and communications plans and helped develop customer value propositions to drive business growth. Before joining Shell Tricia was an Account Supervisor for Fogarty Klein Monroe, one of the biggest marketing communications agencies in the southwest with more than $235 million in annual billings, where she worked with national and international brands on their integrated marketing campaigns. She also worked as Public Relations Director for General Growth Management, Inc. in Houston and was the Marketing Communications Manager for United Way of the Texas Gulf Coast. Tricia holds a Bachelor of Arts degree in speech communications from Texas A&M University, a Master of Arts degree in public relations from the University of Houston, and earned the Accredited in Public Relations designation from the Public Relations Society of America.

Traveling to other parts of the world, and learning about different cultures.

If as a society we put our "me first" attitude aside in simple daily situations like driving in rush hour, waiting in line at a store, as well as in more complex situations, and instead more readily approached situations for the greater good, not for greed, self-welfare or otherwise...imagine what our world would be like. Imagine the change that would take place, the inclusiveness that could be achieved, the ideas that could generated and brought to fruition, and the stress and frustration that could be relieved.

Brand Communications, Marketing Communications, Public Relations