Peter Giuliano

Activist, Atheist, Change agent, Connector, Educator/Teacher, Environmentalist, Foodie, Idea generator, Performer, Writer/Editor

While in college studying music, I got a job at a coffeehouse. I fell in love with coffee, and I've never worked in any other field. I've been a barista, taster, roaster, buyer, and entrepreneur. I was the principal at Counter Culture Coffee, a change-focused coffee company. Now, I lead a project to bring coffee leaders together with scientists, researchers, policymakers and other thought leaders to use coffee to change the world.

Using knowledge of culture, science, and trade to benefit human well-being.

I believe that internationally traded craft products- like coffee- can be a powerful way to promote peace, cultural exchange, wealth distribution, and positive connection among people. What if we could connect at the global level, and treat producers everywhere the same way we treat our local farmers?

Coffee, food, research, sensory experience, storytelling

I came to TED when I was approached to help create the coffee service for the conference. I've never left since.

Playing the accordion.