Massimo Portincaso

Change agent, Engineer, Entrepreneur, Foodie, Idea generator, Marketer, Parent, Potential employer

An engineer turned into a marketer, with the combination of the two is a very good description of who I am: an analytically creative marketer who loves shaping a vision as much as making it happen. I am in charge of BCG's Marketing and Communications activities at the global level, where I oversaw the creation of BCG's thought leadership platform bcgperspectives.com and the online shift of BCG's marketing activities. I also initiated BCG's marquee initiatives such as the TED@BCG partnership, the Magnum/BCG photo exhibit "Now is the time", the EyeEm partnership, the collaboration with parametric artist Reeza and the MIT Media Lab membership. I am a member of BCG's Global Marketing Committee and additionally responsible to develop and strengthen BCG's marketers network around the globe. I deeply believe in the power of technology, which is redefining the way we market, brand, manage and live, mostly for the better. We have just started to scratch the surface, and to really leverage its potential we need to go back to the fundamentals for marketing and branding, radically rethink our approach to managing and learn to live and thrive with a cognitive, algorithmically driven layer. I am also convinced that in this new environment the answer to the question of with whom you collaborate is at least as defining as the one about how you compete.

Food and wine, beauty, philosophy, behavioural economics and arts

Marketing / Branding, Advertising, Events, Professional services marketing, vision & strategy, marketing, getting through Stage One and Two!