Steve Cook

Brainstormer, Business leader, Change agent, Connector, Entrepreneur, Explorer, Idea generator, Marketer, Parent, Photographer

Steve Cook, Chief Marketing Officer, Co-CEO, i.e. healthcare www.iehealthcare.com Steve Cook is an accomplished executive with Procter & Gamble, Coca-Cola and Samsung Electronics with global strategic brand and retail marketing, and product innovation experience. Steve most recently was Samsung Electronics America’s Senior Vice President, Chief Marketing Officer North America. He led Brand Marketing across all B2C & B2B Product Divisions. Steve helped Samsung maintain #1 share in HDTV & achieve #1 share in Mobile Phone. Steve was previously at Coca-Cola for 13 years, most recently as Vice President, Worldwide Strategic Planning, Business Development and Marketing. He started his Brand Marketing career with Procter & Gamble for 13 years in the U.S., Europe and Asia-Pacific. Steve has run and grown leading iconic, image-based Brands. His business experience is rooted in Brand Management, Advertising, Innovation, Customer Management, Consumer Insights, New Product Development, Alliance Partnerships, Shopper and Experiential Marketing, and New Business Development. Steve has worked in the highly competitive Electronics, Healthcare and Personal Care, Cosmetics and Fragrances, Beverage, and Food industries where developing strong emotional connections with consumers is essential to success. Steve has collaborated with the world’s largest retailers in the Big Box Electronics, Mass Merchandise, Grocery, Convenience, Drug, Quick Service and Casual Dining channels on all continents, growing both Enterprises’ business metrics, Brand equities, and consumer satisfaction. Steve is a Board Member of the Green Chamber of the South and is an Advisory Board Member of Sustainable Brands. Steve earned his MBA from the Pennsylvania State University and his BSBA from the University of Florida. Steve speaks regularly at leading MBA & Executive MBA programs such as Wharton, Emory University, Penn State, University of North Carolina, Georgia State University, and Korea University Business School on Strategic Brand & Customer Marketing, & Innovation.

- innovating what others believe to be impossible - creative beyond - photography - the power of collaboration and harnessing collective genius - riding my BMW touring bike and Harley Davidson

In many industries around the world, there has been a rapid transformation from a ‘push’ to ‘pull’ relationship with customers as they have been empowered with web 2.0, time shifting, social media, and smart online and mobile phone technology to take control of the dialogue. Increasingly, people expect to be engaged on their terms and timetable in easier, smarter, more convenient and faster ways. Has your Company benefited from all the new media approaches and enabling technologies to engage your customer to the same level as other industries? At i.e. healthcare, we are a group of brand marketing and healthcare experts who have come together to apply consumer package goods experience to the health and healthcare space. Our focus is on innovative engagement and sustained behavior change. Engaging people in their healthcare is more important than ever. We believe there are innovative engagement opportunities for the health and healthcare industries that will improve health