Gabriela Scardaccione

Business leader, Connector, Designer, Entrepreneur, Global soul, Idea generator, Parent, Single

I worked at Mother for as long as I remember. I started my career back in Buenos Aires as an Art Director and worked in some of the most renowned international networks. A decade later, I decided to take a year out and live in Europe. After landing in London, I took as many courses as I could get my hands on – studying drawing, typography and photography at Central Saint Martins and London College of Communication. Two years later and nearly on the verge of bankruptcy, I decided to stay in London, so I looked for a job, together with my partner Carlos Bayala. Our entrance into Mother would not only forever change the course of our professional fate, but also go down as one of the most unusual things to ever happen in agency history. Mother had only recently been founded and was at that point just twenty people strong, so upon interview we were told that we were far too senior. Not willing to take a no as an answer, we asked them to be taken on under the guise of students, hungry for work experience. With feet firmly wedged in the door we proceeded to win a pitch for Coca Cola which ensured us a job offer from founding partner, Robert Saville. The rest is history. We founded Madre in Buenos Aires in 2005 and were soon considered one of the region’s leading agencies in terms of strategy, creativity, culture and good business practices. But the time came when we craved for being back to England and we decided that the Madre dream, no matter how good it was, had to end. I spent the last few years representing Mother around the world. Robert Saville (Mother’s Founding Partner) felt that there wasn’t anybody better than me to spread the Mother wisdom. I was there since almost the beginning. I had the most amazing time as an ambassador for a brand that’s a fundamental part of who I am as a person and a professional, but this role wasn’t enough for me. I am a practitioner. I love making stuff, having a team around me, building a culture around an idea. I have a vision for the future. I am not ready to retire yet. I am just getting started.

Human beings

Pain as an essential force to drive creativity.

I don't have one yet. Looking forward to cook one at TED Vancouver 2022!

Magic