Sarah Endline

Activist, Blogger, Change agent, Connector, Entrepreneur, Explorer, Global soul, Idea generator, Social entrepreneur, World traveler

Sarah used to walk through the cornfield from her small-town home in Michigan to her grandparents' farm. Along the way, this is likely where her dreams of cacao began, or perhaps it was when she danced with the 'Not Just Vanilla' dance group at the age of 9. During college, Sarah used to host her friends for tractor rides and horseshoes at the Crump Pump Bar - however, it's important to note that she never forced them to play in country ditches or attend the Auburn Cornfest as she had as a child. She grew up with an entire Smurf village toy set, dogs and cats, and loves Slurpees. Today, Sarah is creating sweetriot - a sweet movement to fix the world. sweetriot inspires individuals to fix the world in their own way and has a product line of their own too. sweetriot makes fantastic, delicious consumer products based on the cacao (chocolate) bean. Sarah launched sweetriot in late 2005, and its products are already sold in over 1,500 stores including Whole Foods, Pier 1, Balducci’s, Zingerman's, and Zabar's. sweetriot also owns the title of being the very first food product ever at the MoMA Design Store. Sarah is an advocate of socially responsible business and cacao and has spoken at elite conferences and events around the world at Harvard Business School, Whole Foods, the University of Michigan, Net Impact, The Leadership Gathering, AIESEC, the South by Southwest Interactive Festival, and the GEL Design Conference. Sarah’s entrepreneurial work has been covered by Fortune, The NY Times, The Today Show, Forbes, Newsweek, Business Week, Gourmet Magazine, Time Out, Bloomberg TV, The San Francisco Chronicle, The Boston Globe, and more. sweetriot was recently named as a finalist for Entrepreneur Magazine's Emerging Entrepreneur of the year, Fast Company’s ‘Fast 50’ list, and in the Top 3 of Fortune’s Small Business Competition. sweetriot has been called out as a ‘Sustainable Product & Green Gift’ by Vanity Fair, CNN, Food & Wine, and was selected for the New York Gift Show’s “Sustainability: Design for a Better World” curated exhibit. sweetriot also won the “Green Product Award” at Expo East, the largest natural products show on the East Coast of the US. Sarah is also a proud winner of the “Make Mine a Million” competition and sits on Faith Popcorn’s “Brain Reserve” think tank team. When Sarah is not climbing a cacao tree, she is found Latin dancing all over the globe or hanging out with family and friends. Sarah loves to sing a cappella and has done so in Boston, NYC, Germany, Michigan, Seattle, and San Francisco. After studying in Europe, Sarah's university thesis research took her to Hungary, Kenya, Pakistan, Thailand, Mexico, and Venezuela, which was the first time she circumnavigated the globe and saw Asia, Africa, and Latin America - one minute a safari at 6 am, the next minute salsa at midnight. She has lived, traveled and worked in more than 50 countries. Sarah also loves theater, independent film, and the movie, Grease. Sarah has launched products, created brands, founded and run organizations, and worked many places like Yahoo!, Microsoft, the World Bank, AIESEC, and The National Foundation for Teaching Entrepreneurship (NFTE); Sarah loves the work at sweetriot best. Sarah has been an active member of many non-profit boards including those for NFTE, Harvard, UMichigan, and AIESEC. Sarah has an MBA from Harvard Business School and a Bachelors with Distinction from The University of Michigan. (Go Blue!)

changing the world. making a difference every day. global travel. social entrepreneurship. cacao. creating the next ben & jerry's. family. latin dancing. broadway shows. indie film.

Social Entrepreneurship

I learned about TED in 2000 when I was at Yahoo! It's great to part of the TED mind expanding global community!

a cappella and merengue!