marc de swaan arons

Marc is an acknowledged practitioner, thought-leader and former consultant in the area of global marketing leadership. He co-founded EffectiveBrands in 2001 following a successful career with Unilever working in The Netherlands and New York. EffectiveBrands became part of WPP in the summer of 2014. In 2019 Marc co-founded the Institute for Real Growth, a not-for-profit organization that aims to help CMOs and other growth leaders drive more humanized growth by connecting them to peers and experts through live-action programs inspired by thought leadership. Marc is author of THE GLOBAL BRAND CEO and co-leader of Marketing2020, Insights2020, and the Growth Study (IRG). Both Marketing2020 and Insights2020 were the source of Harvard Business Review cover-articles (2014 and 2017), and most recently, the Da Vinci CMO article was published by FAST Company. Marc has learned from and collaborated with many of the world’s most prominent Chief Marketing Officers, and he is a frequent keynote speaker at business schools, companies, and industry conferences. He has been quoted and appeared in The Financial Times, Fortune, Forbes, The New York Times, The Wall Street Journal, The Chicago Tribune, The Atlantic, Advertising Age, Campaign Asia, Marketing Week and Brandweek. Educated in the U.K. and the Netherlands, Marc holds a Business Economics degree from the Erasmus University, and serves as a volunteer on the Board of the Kilimanjaro Initiative, Avenues for Justice, and the Third Street Music School. He lives with his family in New York City.

We help CMOs and other growth leaders drive more humanized growth by connecting them to peers, experts and best practices

We help CMOs and other growth leaders drive more humanized growth by connecting them to peers, experts and best practices

TED has been a source of inspiration for many many years

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