About Scott
Bio
Scott Goodson, author of best seller "Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements" (McGraw-Hill). Scott is also the founder of pace-setting global marketing and advertising agency StrawberryFrog. Scott coined the term "Movement Marketing" as the new model for brand building.
He has built some of the world's most iconic brands, spoken at Cambridge University, Columbia Business School, and addressed business and marketing conferences around the world. Follow him @ScottFrog.
I'm passionate about
Life, people, ideas, travel, communications, connecting, networking, making a difference
An idea worth spreading
Cultural Movements
Anyone can spark a Cultural Movement. A person or a company or a brand can identify, crystallize, curate and activate a cultural movement.
More here http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=91895
Areas of expertise
Advertising, Brand & Marketing Strategy, Communications, digital marketing
Things you might not know
Swedish, cooking, empowerment